Tuesday 25 October 2011

Idea Development!

Today I found out that in the US, exercising with their dog is extremely beneficial. Both owner and canine manage to maintain a healthy lifestyle or regain a healthy weight.
Therefore, I am going to design a campaign that follows this.

“Pet Obesity is increasing just as human Obesity. The cause is the same food chemicals. This was proven by a Danish filmmaker. He is showing people who cannot lose weight how they can do it with a diabetes diet now in 10 countries. Pets are suffering the same way the people are.”

“Dogs make exercises more enjoyable”

"Research shows that when people embark on weight-loss programs with supportive friends, they do better. Would it matter if the friends happened to be furry and walk on four legs?"

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