I have a logo for 1 step 21. I still need to name and come up with an identity for my campaign.

R&P

I have completed 3 print analaysis and a Target Audience R&P page.
I have started a page of photographic images that show the aims of my campaign.
By the end of the week I hope to have completed my Identity, Logo, Slogan and a final name for my campaign. :)

Idea Development!

Today I found out that in the US, exercising with their dog is extremely beneficial. Both owner and canine manage to maintain a healthy lifestyle or regain a healthy weight.
Therefore, I am going to design a campaign that follows this.

“Pet Obesity is increasing just as human Obesity. The cause is the same food chemicals. This was proven by a Danish filmmaker. He is showing people who cannot lose weight how they can do it with a diabetes diet now in 10 countries. Pets are suffering the same way the people are.”

“Dogs make exercises more enjoyable”

"Research shows that when people embark on weight-loss programs with supportive friends, they do better. Would it matter if the friends happened to be furry and walk on four legs?"

My Target Audience profile.

Checklist for R&P

1	Brand logo and identity for ‘1 Step 21’
2	Typography ideas for ‘1 Step 21’
3	Key art
4	TA profile
5	Lifestyle and health problems they face
6	Other campaigns that are out there for the TA
7	Primary research
8	Introduce my campaign- concept
9	Logo and Slogan
10	Typography
11	Photographic  images
12	Colour
13	Chosen advertising-print and webpage
14	Codes and conventions of print
15-18	3 analysis
19	Codes and conventions of webpage
20-23	3 analysis
24	Anything I need to add

 

Double Award Media

Brief

For double award media, I have to create a 'healthy lifestyles' campaign for my local area. This can focus on the health and lifestyle issues facing people in my own region, area or community.

I will plan and produce this campaign using two of the following media forms:
- Print and Electronic Publishing
-Moving Image, including television film and video
-Radio, including commercial, network, public broadcast, communtiy etc.
-Web-based Technologies/New media, including websites, podcasts and gaming.

I will need to investigate the current issues surrounding health and lifestyles, and how they can be improved. I will need to use some of my findings to identify and justify my choice of target audience.