Tuesday, 25 October 2011

Idea Development!

Today I found out that in the US, exercising with their dog is extremely beneficial. Both owner and canine manage to maintain a healthy lifestyle or regain a healthy weight.
Therefore, I am going to design a campaign that follows this.

“Pet Obesity is increasing just as human Obesity. The cause is the same food chemicals. This was proven by a Danish filmmaker. He is showing people who cannot lose weight how they can do it with a diabetes diet now in 10 countries. Pets are suffering the same way the people are.”

“Dogs make exercises more enjoyable”

"Research shows that when people embark on weight-loss programs with supportive friends, they do better. Would it matter if the friends happened to be furry and walk on four legs?"

Tuesday, 4 October 2011

Checklist for R&P

1
Brand logo and identity for ‘1 Step 21’

2
Typography ideas for ‘1 Step 21’

3
Key art

4
TA profile

5
Lifestyle and health problems they face

6
Other campaigns that are out there for the TA

7
Primary research

8
Introduce my campaign- concept

9
Logo and Slogan

10
Typography

11
Photographic  images

12
Colour

13
Chosen advertising-print and webpage

14
Codes and conventions of print

15-18
3 analysis

19
Codes and conventions of webpage

20-23
3 analysis

24
Anything I need to add